Integrating Ratings and Reviews with Paid Search
How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent has found that a product’s customer reviews provide a useful data set which, in combination with other...
View ArticleHow Adlucent Uses Ratings and Reviews in PPC Campaigns
In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings and reviews can dramatically impact conversion rates. But how does Adlucent leverage that knowledge?...
View ArticleThe Number of Ratings and Reviews as a Proxy for Sales
Our third and final post about ratings and reviews highlights an interesting way to use them to estimate demand. In his article, The Magic Behind Amazon’s 2.7 Billion Dollar Question, Jared M. Spool...
View ArticlePLA Product Review Extensions
You may have heard the buzz surrounding Google’s latest ad extension for PLAs — “PLA Product Ratings.” These resemble the seller ratings that you see on text ads. The biggest difference between text...
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